Most forecasts are pointing toward steady, sustainable growth in both sales and lettings. After several years of economic adjustment and interest-rate volatility, confidence is gradually returning, and 2026 is expected to mark a period of stability rather than dramatic swings.
For the sales market, this means activity should strengthen as affordability pressures ease slightly and households who delayed moving decisions in previous years re-enter the market. First-time buyers are expected to remain active due to government support schemes and a greater supply of energy-efficient new homes. Meanwhile, upsizers and movers who postponed plans during higher-rate periods may return, helping to lift transaction volumes. Although affordability will remain a challenge in some higher-priced areas, the overall environment is expected to be more encouraging than in recent years, with gradual, manageable price inflation rather than rapid spikes.
The lettings market is projected to follow a similar pattern of steady improvement. Rental growth, which slowed noticeably in 2025 as supply increased, is expected to stabilise. Rents are forecasted to continue to rise, but at more moderate levels compared with the record increases seen between 2021 and 2023. More rental stock, particularly professionally managed, purpose-built homes should give tenants greater choice, while landlords will likely benefit from stable demand and consistent occupancy.
Overall, 2026 is expected to see both sellers and landlords well-placed to benefit from a market moving steadily in a positive direction.
Whether you’re selling, letting, or just starting to wonder what life in the countryside might look like, The Country House Company offers guidance, honesty and genuinely outstanding results. For advice contact us on: 01962 571189